Aspen Peak - - Contents - BY MURAT OZTASKIN

Get down with town’s high-life ho­tels and homes.


“Aspen is amaz­ingly beau­ti­ful,” says James Geiger, the 38-year-old founder of Charleston-based shading com­pany J Geiger, whose in­tro­duc­tion three years ago of an un­hid­den au­to­mated shading sys­tem shook up the worlds of architecture and in­te­rior de­sign. “The goal [ar­chi­tec­turally] is to pre­serve nat­u­ral beauty from the out­side while si­mul­ta­ne­ously dis­play­ing it on the in­side. We are in essence pre­serv­ing the qual­ity of the view.”

The com­pany has plenty of views to pre­serve in Aspen, where it de­buted a show­room last July (also in New York and LA, it has since ex­panded to Mi­ami, Seat­tle, and San Fran­cisco). “We are the first au­to­mated shading com­pany to ex­pose the shades rather than cover them up,” says Vince La­hey, J Geiger’s di­rec­tor of mar­ket op­er­a­tions for Aspen. With­out un­sightly wires or screws, or the need to find space in which to hide the shade rolls and mo­tors, shaded win­dows can now truly go floor-to­ceil­ing, adds La­hey, mak­ing J Geiger’s de­signs “hugely pop­u­lar with ar­chi­tects.” In­creas­ingly, that means Aspen ar­chi­tects (in­clud­ing Row­land + Broughton, the com­pany’s first col­lab­o­ra­tion in town), with whom J Geiger has al­ready com­pleted more than 25 projects. That’s a lot of win­dows onto the val­ley… 426 E. Main St., 720-4091794; jgeiger­shad­

Out of sight: “Our shades can barely be no­ticed, but that’s the point,” says Vince La­hey, J Geiger’s di­rec­tor of mar­ket op­er­a­tions for Aspen, about the shading in­te­gra­tion in this Red Moun­tain home.

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