YOSSI MICHAELI

Israeli-born and New York-based, Michaeli has published his photography in international editions of Vogue, Elle, GQ, and HarperÕs Bazaar and has collaborated with clients such as H&M, Fila, and Avon. He shot our summer fashion feature (page 96).

What is your favorite way to stage a shoot? Generally speaking, I just love to shoot outdoors. The light is changing all the time; it is very dynamic, and I try to use it to my advantage. Which are your go-to cameras? Canon for 35mm, Hasselblad for medium format. I started with both on film, when it was still around, and stuck to them. It’s all about equipment you feel comfortable with. What are some challenges with shooting fashion? There needs to be harmony—the lighting, poses, styling, makeup, hair. Exchanging ideas beforehand and working with great professionals usually does the trick!