FASHION
AETHER
One of the newer entries to Aspen’s fashion scene, this SOCAL brand offers a form-meets-function line inspired by motorcycle culture and the outdoors. 414 E. Cooper Ave., 970-429-4773; aetherapparel.com
NEW AVIATOR NATION
Set to open its sixth retail location in Aspen this June, this ’70s surfinspired lifestyle brand produces all of its casual sportwears—as well as its surfboards—in Downtown Los Angeles. 308 S. Mill St.; aviatornation.com
BRUNELLO CUCINELLI
A dash of mountain styling and striking Italian couture makes Brunello Cucinelli, which is headquartered in a 14th-century hilltop castle in Umbria, Aspenbeloved. 508 E. Cooper Ave., 970544-0600; brunellocucinelli.com
CHRISTIAN DIOR
This celeb-loved Parisian fashion house specializes in timelessly elegant men’s and women’s couture and accessories. 201 S. Galena St., 970-544-5222; dior.com
CLUB MONACO
In a typically white-washed, minimalist-chic boutique, Club Monaco, which is owned by Polo Ralph Lauren, offers high-end women’s casualwear. Look out for the light, colorful dresses for summer. 307 S. Galena St., 970-925-2352; clubmonaco.com
COURAGE B
Founded in 2009, this Frenchinspired women’s line famous for its knitwear is owned by siblings Stephanie Menkin and Nicolas Goureau—and designed by their mother, Noemie Goureau. 205 S. Mill St., 970-429-8018; courageb.com
DOLCE & GABBANA
With their ever-on-the-edge readyto-wear pieces and accessories, the revered design duo behind this legendary Milanese house never disappoints. 204 S. Galena St., 970-925-2367; dolcegabbana.com
ERMENEGILDO ZEGNA
This high-end retailer specializes in chic, classically silhouetted shirts, sweaters, and suits, in addition to accessories, shoes, and fragrances. 465 E. Hopkins Ave., 970-544-9946; zegna.com
GORSUCH
Timeless elegance is Gorsuch’s creed, and the store offers an excellent selection of ultra luxury beachwear and skiwear—plus everything in between. 611 E. Durant Ave., 970-920-9388; gorsuch.com
GRAY ASPEN
Virginia-native Sarah Gercke’s nine-year-old private label mixes her equestrian upbringing with a love for both the mountains and the coast, resulting in a classic but diverse collection that utilizes luxury fabrics and is manufactured in New York City. 205 S. Mill St., 970-618-6577; grayaspen.com
GUCCI
This Aspen staple offers the finest Italian-crafted leather goods, accessories, and apparel. Creative Director Alessandro Michele’s street-wise creations are currently the most buzzed-about in fashion. 203 S. Galena St., 970-920-9150; gucci.com
INTERMIX
Intermix embodies Aspen’s “chillluxe” vibe and boasts apparel from an enormous collection of young, on-trend designers (think Cushnie et Ochs, Elizabeth and James, and A.L.C.). 428 E. Hyman Ave., 970-925-2288; intermixonline.com
JAMES PERSE
For minimalist, upscale fashion and accessories with a West Coast spirit, look no further than Los Angeles– based James Perse. 312 S. Hunter St., 970-920-9494; jamesperse.com
JITROIS
Shop Jitrois’s striking, über-urban, leather-heavy high fashion in its chic Cooper Avenue Mall boutique, its only US storefront outside of New York City. 424 E. Cooper Ave., 970-925-2272; jitrois.com
LORO PIANA
For six generations, Loro Piana has been supplying and working with the world’s finest cashmere and wool. 316 S. Galena St., 970-544-0502; loropiana.com
LOUIS VUITTON
Beautiful leather (elegant accessories, iconic luggage) and quality clothing are the standouts from this Parisian haute couture vanguard. 205 S. Mill St., 970-544-8200; louisvuitton.com
LULULEMON ATHLETICS
Lululemon is town’s go-to for high-end technical athletic apparel for yoga, running, dancing—and most other active pursuits. 204 S. Galena St., 970-925-2033; lululemon.com
MAISON ULLENS
Luxurious knits and adaptable basics distinguish Maison Ullens’s travelready staples. 445 E. Hopkins Ave., 970-429-4170; maisonullens.com
MARIO DI LEONE
This is town’s premier destination for the perfectly cut suit—as well as a whole host of luxury designers under one roof. 301 E. Hopkins Ave., 970-925-2740; mariodileone.com
MARMOT
With its wide selection of performance-driven, technical outdoor clothing and equipment, Marmot is a must-stop for athletes. 210 S. Galena St., 970-925-7719; marmot.com
MONCLER
In the summer, this 56-year-old French-Italian-Alpine brand’s ever-ubiquitous down coats make room for a whole range of warmweather wear—including dresses, blouses, and even swimsuits—in rich colors and elegant patterns. 432 E. Hyman Ave., 970-544-5558; moncler.com
NUAGES
Looking for crowd-stopping pieces from high-end designers like Roland Mouret and Giambattista Valli? This intimate boutique has all the labels and none of the fuss. 601 E. Cooper Ave., 970-925-6569; nuagesaspen .wordpress.com
NEW ORIGINAL PENGUIN
The all-American menswear brand that has dressed the likes of Frank Sinatra, Dean Martin, and Clint Eastwood brings its full clothing and accessories range to Aspen with a summer pop-up. 555 E. Durant Ave., 970-925-2011; originalpenguin.com
O2 ASPEN BOUTIQUE
O2’s boutique mixes classic looks with contemporary trends to satisfy the woman who is global, active, and timelessly stylish. 605 E. Cooper Ave., 970-925-3161; o2 aspenboutique.com
PITKIN COUNTY DRY GOODS
Pitkin County is a hip boutique that sources the world’s trendiest pieces— in addition to evergreen standbys— from high-fashion’s tastemaker labels. 520 E. Cooper Ave., 970-9251681; pitkincountydrygoods.com
RAG & BONE
This New York City brand focuses on fashion-forward denim, casualwear, footwear, and accessories with a downtown edge. 433 E. Hyman Ave., 970-925-2816; rag-bone.com
RALPH LAUREN
This all-American designer of closet staples offers upscale clothing, home, and bedding collections for every generation. 501 E. Cooper Ave., 970-925-5147; ralphlauren.com
SOUCHI
Souchi specializes in exquisite handloomed cashmere knits in palettes ranging from muted earth tones to bright ice-cream colors. 205 S. Mill St., 231A, 970-925-2580; souchi.com
SQN SPORT
Sun Valley, Idaho–based SQN Sport is Aspen’s home base for luxurious women’s activewear made in the US. 406 S. Galena St., 970-925-1712; sqnsport.com
SUSIE’S LTD. CONSIGNMENTS
Susie’s sells new and gently used luxury clothing—as well as furniture, housewares, rugs, and jewelry. 600 E. Main St., Ste. 8, 970-920-2376
THEORY
Sleek, understated, ultramodern dresses, jackets, and knitwear are the focus of this ultra-tailored apparel brand. 204 S. Galena St., 970-5440079; theory.com
NEW VALENTINA KOVA
Interested in catering to the Aspen woman’s “uniform,” this New York City designer has extended a Mill Street residency through summer, debuting exclusive cotton- and
linen-based pieces 208 S. Mill St., 970-710-7631; valentinakova.com
VALENTINO
The Italian fashion powerhouse is town’s go-to for sportswear-inspired couture clothing and accessories. 304 S. Galena St., 970-925-2989; valentino.com