Some­thing You Should Know

Athleisure - - Table Of Contents -

This month we look at the trend of brown di­a­monds that are hit­ting the red car­pet.

We've been a fan of col­ored di­a­monds for a num­ber of years and it is in­ter­est­ing to see the trends within the hues that have be­gun to go main­stream. We sat down with Ja­son Quick, Reg­is­tered Jew­eler and Lab­o­ra­tory Di­rec­tor, of Amer­i­can Gem So­ci­ety Lab­o­ra­to­ries to find out about Brown Di­a­monds and how they are becoming pop­u­lar on red car­pets, with celebri­ties and mak­ing their way to re­tail stores as well.

ATH­LEISURE MAG: What are brown di­a­monds?

JA­SON QUICK: Brown di­a­monds oc­cur nat­u­rally when the con­di­tions in the earth are just right. These earth-toned di­a­monds are avail­able in an end­less as­sort­ment of col­ors from deep, rich hues to del­i­cately soft. They have a range of ac­cent col­ors in­clud­ing pink, red, orange, yel­low, and green. There is a brown di­a­mond for all tastes!

AM: Are brown di­a­monds also known as choco­late di­a­monds?

JQ: “Choco­late Di­a­mond” is ac­tu­ally reg­is­tered to Le Vian, a com­pany that is a mem­ber of the Amer­i­can Gem So­ci­ety. To learn more about their di­a­monds, please visit their web­site.

AM: Why have the red car­pets and in­ter­est started to lean to­wards this stone?

JQ: Col­ored di­a­monds, in gen­eral, have gained in pop­u­lar­ity in the past sev­eral years. Celebri­ties - from J. Lo to Ri­hanna (ed­i­tors note: she wore Le Vian ear­rings and neck­lace at the 2018 Gram­mys) - each have their own rea­son for sport­ing a col­ored di­a­mond. For starters, col­ored di­a­monds are re­garded as ‘dif­fer­ent’ while still main­tain­ing an un­de­ni­able el­e­gance. For some, a col­ored di­a­mond may be ic­ing on the cake for a spe­cific look or style. We’re find­ing that the warmth, rich­ness and unique­ness of col­ored di­a­monds ap­peals to jew­elry lovers… fa­mous or not.

AM: Why would some­one opt for this di­a­mond ver­sus tra­di­tional ones?

JQ: Per­sonal taste is a big fac­tor. Brown di­a­monds ex­hibit a wide range of ac­cents, hues and tones that give the di­a­mond an in­ter­est­ing and unique ap­peal. Es­sen­tially, jew­elry buy­ers pur­chase brown di­a­monds be­cause they are beau­ti­ful.

AM: What is AGS and what is your role in the di­a­mond in­dus­try as well as to ed­u­cat­ing con­sumers?

JQ: The Amer­i­can Gem So­ci­ety (AGS) is the coun­try's pre­em­i­nent jew­elry trade or­ga­ni­za­tion ded­i­cated to con­sumer pro­tec­tion. Since 1934, we’ve been mak­ing it eas­ier and safer to buy jew­elry of any kind. We help pro­tect con­sumers by pro­vid­ing con­tin­u­ing ed­u­ca­tion to our mem­ber jew­el­ers, who must also ad­here to our code of ethics. We pro­vide cre­den­tials for jew­el­ers who un­dergo our rig­or­ous ed­u­ca­tional re­quire­ments, and must re­cer­tify their cre­den­tials an­nu­ally.

AGS Lab­o­ra­to­ries is a non­profit di­a­mond grad­ing lab­o­ra­tory cre­ated by the Amer­i­can Gem So­ci­ety. In 1996, AGS cre­ated AGS Lab­o­ra­to­ries be­cause they saw a need in the di­a­mond in­dus­try for a di­a­mond grad­ing lab that shared their mis­sion of con­sumer pro­tec­tion and a high-stan­dard of busi­ness ethics.

Our Find a Jew­eler search helps jew­elry buy­ers eas­ily con­nect with AGS jew­el­ers in their area.

AM: What is the Color Di­a­mond Doc­u­ment?

JQ: The Col­ored Di­a­mond Doc­u­ment gives clear, con­cise lan­guage, de­scrib­ing the many di­men­sions of the di­a­mond’s color. The Col­ored Di­a­mond Doc­u­ment presents the tech­ni­cal as­pects and nu­ances of fancy col­ored di­a­mond grad­ing with con­tent and graph­ics that are easy to un­der­stand—as well as easy to com­mu­ni­cate—to the jew­elry buyer. The AGS Lab­o­ra­to­ries Col­ored Di­a­mond Doc­u­ment com­bines vis­ual lan­guage with an in­tu­itive de­sign to com­mu­ni­cate the qual­i­ties of a di­a­mond con­sis­tent with how peo­ple per­ceive color—with not only their eyes, but their emo­tions.

AM: What are you see­ing as a trend within color di­a­monds as we con­tinue into 2018 and step into 2019?

JQ: Though col­or­less di­a­monds con-

tinue to reign supreme as a tra­di­tional sym­bol of love and even glamour or sta­tus, col­ored di­a­monds con­tinue to gain in pop­u­lar­ity. They are seen as a de­par­ture from tra­di­tion for jew­elry lovers who want to ex­press their per­son­al­ity. Brown di­a­monds, in par­tic­u­lar, are seen as an ac­ces­si­ble en­try point to fancy col­ored di­a­monds. Be­cause of their neu­tral color, they are great for ac­ces­soriz­ing with any out­fit. AGS mem­bers are us­ing brown di­a­monds quite of­ten in fine fash­ion jew­elry. It looks great with yel­low and rose gold, as it turns any piece of jew­elry into a study in rich warmth.

AM: Are there di­a­mond cuts that brown di­a­monds re­ally look best in?

JQ: Un­like col­or­less di­a­monds, which are cut for bril­liance, brown di­a­monds are cut to show off their color, which means they are beau­ti­ful in any shape. Each di­a­mond crys­tal is unique, and is cut to show off the rich­ness or ac­cent col­ors of the di­a­mond.

AM: What should our read­ers look out for when they are pur­chas­ing this di­a­mond to en­sure that they are get­ting their best di­a­mond?

JQ: Con­sumers should trust their eye and buy what they love. Buy­ing a brown di­a­mond with an AGS Lab­o­ra­to­ries Col­ored Di­a­mond Doc­u­ment can help a jew­elry buyer bet­ter un­der­stand and ap­pre­ci­ate the nu­ances of their di­a­mond. In gen­eral, we rec­om­mend buy­ing di­a­monds with grad­ing re­ports from in­de­pen­dent third-party lab­o­ra­tory. How­ever, know your lab. AGS Lab­o­ra­to­ries was cre­ated to pro­tect the con­sumer, while many labs were cre­ated as a ser­vice to the jew­elry trade.

AM: Please let us know any­thing else that we have not cov­ered, but that you would like to share with our au­di­ence.

JQ: When buy­ing some­thing as rare and pre­cious as a di­a­mond, it’s im­por­tant to shop with a jew­eler you trust and to ask for a di­a­mond grad­ing lab re­port from a third-party lab­o­ra­tory who will give you an ob­jec­tive opin­ion. Visit amer­i­cangem­so­ci­ for more in­for­ma­tion.

PHO­TOS COUR­TESY | PG 37 CBS + PG 39 Omi Privé

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