Athleisure - - Contents - @tonal

A life­long stug­gle with obe­sity, be­ing a 20-year Sil­i­con Vally vet­eran, en­gi­neer and se­rial en­tre­pre­neur led Aly Orady to be­come the CEO and founder of Tonal. Turn­ing to weight train­ing he was able to lose 70lbs, but this sched­ule wasn’t sus­tain­able as a siz­able chunk of his day was eaten up just get­ting to the gym. Once he got to the gym he had to wait around for ma­chines and equip­ment to be­come avail­able. Re­fus­ing to be­lieve that he needed to sac­ri­fice his time for a bet­ter body, and un­able to find a bet­ter so­lu­tion, he in­vented one. Us­ing elec­tro­mag­net­ics to cre­ate elec­tronic re­sis­tance he cre­ated a way to re­place the gym with a sin­gle dig­i­tal weight ma­chine.

Tonal launched in Au­gust 2018 and is avail­able to demo in-per­son at their show­room in San Fran­cisco’s Cow Hol­low (1824 Union Street). Tonal is avail­able through­out Cal­i­for­nia and will be avail­able na­tion­ally in early Q1 2019. For those in NYC, there is a show­room at Soho House as well to see this for mem­bers of this space. It is billed as the world’s most in­tel­li­gent fit­ness sys­tem and the first truly per­son­al­ized ap­proach to strength train­ing.Tonal en­ables peo­ple to lead health­ier lives by pro­vid­ing them with the tech­nol­ogy, guid­ance, and com­mu­nity sup­port to ef­fec­tively reach their fit­ness goals.

Based on each in­di­vid­ual's strength base­line as­sess­ment and fit­ness goals, Tonal rec­om­mends the ideal pro­grams and work­outs for you. Hun­dreds of hours of ex­pert coach­ing, with a va­ri­ety of per­son­al­i­ties and styles, guide you through multi-week pro­grams based on your goals, with dif­fer­ent ex­er­cises each day to max­i­mize re­sults. Try stand-alone work­outs with a va­ri­ety of coaches, or choose a mul­ti­week pro­gram that’s right for you, and switch as often as you like.

Their coaches rep­re­sent a broad range of train­ing philoso­phies and mo­ti­va­tional tech­niques with pro­grams de­signed for mus­cle build­ing, mo­bil­ity, in­jury pre­ven­tion, weight­loss, and

sports per­for­mance.

Since Tonal can push over the air soft­ware up­dates and new con­tent, ex­pect sev­eral new train­ing for­mats in the com­ing year, they are con­tin­u­ally shoot­ing new con­tent, as well as new soft­ware-en­abled fea­tures and so­cial ex­pe­ri­ences that con­nect Tonal users to each other.


Cow Hol­low

1824 Union St

San Fran­cisco, CA 94123

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