Curl­ing + Catch­ing Waves

Athleisure - - Contents - with Sarah Potempa

We talk with Celebrity Hair­styl­ist, Sarah Potempa about Beach­wa­ver Co, spon­sor­ing WLS’ Maui Pro and more.

When it comes to get­ting glam­orous hair many of the world's celebs turn to Sarah Potempa, a bi­coastal hair­styl­ist whose clien­tele in­cludes: Lea Michele, Emily Blunt, Ana de Armas, Busy Philipps and Mil­lie Bobby Brown. Edi­to­ri­ally, her work has graced shoots for Vogue, Paper, Marie Claire, Teen Vogue, Van­ity Fair, Esquire, and W. In ad­di­tion, she has been the hair part­ner for a num­ber of Fash­ion Week shows as well as Vic­to­ria's Se­cret shows. She is the Cre­ator and CEO of the best-sell­ing Beach­wa­ver Co. curl­ing iron and styling tools.

We took some time to chat with this hair vi­sion­ary to find out about how she came up with this suc­cess­ful line, up­com­ing launches and her par­tic­i­pa­tion as a part­ner in the World Surf League as the ti­tle spon­sor of the first ever Beach­wa­ver Maui Pro.

ATH­LEISURE MAG: Tell us about the a-ha mo­ment that took place for you to cre­ate The Beach­wa­ver Co.

SARAH POTEMPA: My “aha” mo­ment came when I was on the phone with a beauty ed­i­tor de­scrib­ing how to get gor­geous, red car­pet wor­thy waves at home. I ex­plained to the ed­i­tor, as I had done many times on tv seg­ments, how-to videos, and beauty ar­ti­cles, how you had to hold the curl­ing iron up­side down and wrap the hair back­wards. She said it was too con­fus­ing to write "up­side down and back­wards" and sounded dif­fi­cult to do on your own hair. So when we hung up, I sat down and drew out the idea to have an iron that could be held up­right, al­low­ing you to curl both sides of your hair seam­lessly with the push of a but­ton. I saw a need for a curl­ing iron that all women could use on them­selves; one that would give in­cred­i­ble re­sults witout a hair­dresser.

The Beach­wa­ver is a ro­tat­ing curl­ing iron that you hold up­right. It ro­tates in both di­rec­tions and you con­trol it with the touch of a but­ton! All you have to do is clamp the hair, tap the ar­row away from the face, hold the bar­rel for 3-4 sec­onds and re­lease straight down for a per­fect wave. It also has 350 cus­tom parts and 3 com­puter boards, which con­trol fea­tures like the dig­i­tal tem­per­a­ture set­ting, dual ro­ta­tion, and heat up and ro­ta­tion speed al­low­ing for more cus­tom­ized use.

AM: With the hol­i­days com­ing up, what are items from your line that we should make sure we’re gift­ing to oth­ers or snag­ging for our­selves?

SP: We re­cently launched our Beach­wa­ver S Se­ries in a Dual Volt­age model; this is a per­fect hol­i­day gift as it has the same user-friendly func­tions but is com­pat­i­ble in­ter­na­tion­ally so it can travel with you any­where! Its ce­ramic, ro­tat­ing bar­rel pro­vides easy, qual­ity waves in min­utes! The new launches from our new Beach­wa­ver Co. Col­lec­tion are must-haves as well – Great Bar­rier Heat Pro­tec­tant Hair­spray to cre­ate a pro­tec­tive bar­rier while heat­styling and Sec­ond Chance Dry Sham­poo to re­vive your hair and re­store full­ness. The hol­i­days are a busy time so all these prod­ucts com­bined will make sure your hair can with­stand 2nd or even 3rd day hair, and make touch-ups su­per easy and quick.

AM: Tell us about your spon­sor­ship of the World Surf’s League Maui Women’s Pro Cham­pi­onship – how did it come about, what will you be do­ing in this part­ner­ship and how syn­er­gis­tic is this with your brand?

SP: The Beach­wa­ver Co. is thrilled to be part­nered with the WSL as ti­tle spon­sor of the first-ever Beach­wa­ver Maui Pro. This part­ner­ship ex­tends be­yond a shared love of beau­ti­ful beaches and per­fect waves. We are proud to part­ner with such strong ath­letes and role mod­els and I am so ex­cited to work with these in­cred­i­ble women, with equally in­cred­i­ble sto­ries, who are in-

spi­ra­tions to peo­ple around the world, and who in­spire us, too. Our brand shares so many of the same philoso­phies as the WSL, be­tween in­no­va­tion, women’s em­pow­er­ment, in­spi­ra­tion, and es­pe­cially the fact that they just an­nounced equal pay for all ath­letes – so amaz­ing! We are the brand known for cre­at­ing gor­geous beachy waves so it just made sense to part­ner up with the WSL and these phe­nom­e­nal ath­letes and bring our fans and au­di­ence along to Maui as we chase the per­fect wave to­gether!

AM: With the hol­i­days com­ing up, we all love do­ing some­thing fun with our hair. What would you sug­gest as an easy quick do and let us know the tools of the trade that we need to get to do it.

SP: I love this Dou­ble Half-Up with Braids and Beach­waves us­ing the Beach­wa­ver and these su­per cute ac­ces­sories we just launched. This is a re­ally fun and fes­tive look to try for the hol­i­days!

Step 1. Prep the hair us­ing The Beach­wa­ver Co. Great Bar­rier Heat Pro­tec­tant Hair­spray. Sec­tion off the top half of your hair and di­vide into two equal parts. Pull each sec­tion into a high pony­tail and se­cure with an elas­tic.

Step 2. Us­ing The Beach­wa­ver Co. Half Up, cre­ate two top­knots by pulling each pony­tail through the Half Up and slide it to­wards the ends. Roll the Half-Up down to­wards the base and bend each side un­der. Cre­ate two 3-strand braids un­der each top­knot and se­cure the ends with an elas­tic. Take two of The Beach­wa­ver Co. Vel­vet Bows and clip di­rectly un­der­neath each top­knot.

Step 3. Curl us­ing The Beach­wa­ver S1.25, ro­tat­ing the hair away from the face and fin­ish with The Great Bar­rier Heat Pro­tec­tant Hair­spray for ad­di­tional light­weight hold.

AM: Are there new prod­ucts that you are re­leas­ing next year that we should keep an eye out for?

SP: Yes! Cre­at­ing in­no­va­tion in prod­uct de­vel­op­ment is a huge pas­sion for us as a brand. With the suc­cess of the pa­tented Beach­wa­ver® Tools, our fans were con­stantly ask­ing for prod­ucts to pair with their Beach­wa­ver or Coast Pro styling iron! As a women owned com­pany, we wanted to cre­ate a ve­gan, cru­elty-free line that was free of neg­a­tive en­ergy and we have spent over 2 years cre­at­ing in­no­va­tive for­mu­las with strength­en­ing ben­e­fits, as well as styling. The Beach­wa­ver Co. Col­lec­tion prod­ucts are free of parabens, for­mal-de­hyde, sul­fates, min­eral oil, ben­zophe­none, and ph­tha­lates, and that’s some­thing my sis­ters and I are so proud of. We worked closely to­gether on this for years and felt that we had a re­spon­si­bil­ity to fu­ture gen­er­a­tions to cre­ate prod­ucts that are not only good for hu­mans, but also for the en­vi­ron­ment.

Great Bar­rier Heat Pro­tec­tant Hair­spray and Sec­ond Chance Dry Sham­poo are avail­able now on Beach­wa­ and more will be launch­ing in early 2019 so keep your eyes peeled on In­sta­gram @ sarah­potempa and @the­beach­wa­ver!

AM: How are you spend­ing the hol­i­day this year?

SP: With my fam­ily!

AM: How do you take time for your­self to en­sure that you have ap­pro­pri­ate down­time?

SP: One of my fa­vorite ways to un­wind in my down­time is with Green tea, a piece of dark choco­late, lis­ten­ing to the Avett Broth­ers on our record player and sit­ting by the fire! I also have two kids and a huge 125 lb. Alaskan Mala­mute puppy!! On our days off, we love to go to the dog park, cook brunch, and go on a bike ride through the for­est pre­serve by our house! To re­ally un­wind and re­lax, I go to hot yoga with my sis­ter and get a good iced cof­fee cold brew after!

ATH­LEISURE MAG: We had the chance to talk to Aus­tralian 6X world surf­ing

cham­pion Stephanie Gil­more briefly about her win. Since her en­try into women's pro­fes­sional surf­ing in 2007, she has dom­i­nated the scene by win­ning her first world ti­tle as a rookie, then 3 con­sec­u­tive world ti­tles (no other surfer in men's or women's) can claim this ac­co­lade! In ad­di­tion to her 6 ASP World Ti­tles, she has 24 Elite World Tour vic­to­ries as well!

What does it mean to take this ti­tle at the Beach­wa­ver Maui Pro and what is the state of women's surf­ing now?

STEPHANIE GIL­MORE: This sea­son has been in­cred­i­ble and to win my 7th WSL Ti­tle in Honolua Bay at the Beach­wa­ver Maui Pro was so spe­cial.

Women's surf­ing has never been in a bet­ter place - the level on the tour just keeps go­ing up and up, the re­cent prize money equal­ity an­nounce­ment was ground­break­ing and the amaz­ing sup­port of brands like Beach­wa­ver is so im­por­tant. I can't wait for 2019!


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