Make it Work

Tim Gunn talks about Amazon Original’s Season 2 of Making the Cut!

Tim Gunn is known well for his career at Parsons School of Design which started in 1982, he served as Associate Dean from 1989 - 2000 and would go on to becoming the Fashion Design Department Chair in August 2000. He is noted for retooling and invorgorating the curiculum for the 21st century. His mentorship went mainstream as we watched him and supermodel Heidi Klum for 16 seasons on BRAVO's Project Runway. Last year, this fashionable duo debuted Amazon Original's Making the Cut and its 2nd season premiers this month. We chatted with Tim about his career, the show and how we "make it work."

ATHLEISURE MAG: We have been such a fan of yours for years. Looking at the depth of your career and how you have helmed the careers of so many people in the fashion industry, did you ever think that you would be doing what you are doing now?

TIM GUNN: Oh, never in a million years, never! This entire television phenomenon didn’t happen to me until after I turned 50. I had had a very satisfying career as an educator. I never dreamed that this would happen, it’s completely and totally surreal. I still pinch myself!

AM: It’s absolutely amazing and it’s also great to see how you have been such a powerhouse in the industry by sharing your insights. How important is it to you to be able to be such a mentor to so many designers that you’ve dealt with directly as well as to those that you may not have known that you have?

TG: I have to say that it’s a great honor and it’s a role that I take very very seriously. As a teacher for many many years, the greatest satisfaction for me was watching my students bearing witness to them having that kind of epiphany for what they can achieve, what they can do and having that “ah ha moment.” To be able to nurture that and to cultivate that and then to be able to actually see that happen, it’s just hugely satisfying and rewarding. I have the same thrill when I’m working with the Making the Cut designers. I don’t take any credit for their successes and I also don’t blame myself for things that go awry, but I do take great pleasure and honor in being a kindred spirit of sorts and kind of an angel on their soldier that’s there to tell them the truth, to be a cheerleader and to be a shoulder to cry on if necessary. It’s extremely satisfying for me and it’s a huge honor.

AM: We enjoyed the inaugural season of Making the Cut last year. What initially drew you to the format of this show and what did you want viewers to take away from it?

TG: Well, the concept of the show, the format is a concept that Heidi and Sara Rea, uber Executive Producer and I have had for a very long time. We had been forming it, we had been developing it – ow ing to the success of the other show that Heidi, Sara and I had did – Sara was the showrunner the last 10 seasons of Project Runway. We couldn’t do this, we couldn’t execute this vision. So when Heidi, Sara and I decided to leave, we shopped the show and our dream was to be with Amazon because of the creative flexibility that Amazon provides and the potential of the shoppability aspect. So we wanted first of all, to show a broader view of what the fashion industry is like rather than just showing the making of clothes.

We wanted to talk about branding because without that aspect, it’s just a pretty dress, who cares? For the viewers, we wanted them to be able to shop that look immediately as opposed to, “well you’ll get it in 6 months.”

All of that came into fruition and it was rather miraculous! I still pinch myself when I think about it. We’re just savoring this experience. It’s been phenomenal.

AM: It’s really great to hear that as my background was in Visual Merchandising as well as in Wholesale and I have worked corporate at a number of brands including Lacoste. What you shared is exactly what I love about this show - that perfect balance

between creating something beautiful, but also understanding the business behind it which is so important!

TG: Yes!

AM: How do you decide the cast that’s on the show? Last season there were those that I was familiar with and others that were new to me. What are you looking for in terms of that dynamic?

TG: Well, we’re looking for people that have that vision, that have something to say visually, spiritually and practically! We’re looking for – in terms of the group of designers, we’re looking for diversity and points of view. We don’t want a sameness as that wouldn’t be very interesting for the viewers. We’re certainly looking for people who are hungry and really know that this is an amazing experience for them whether they win or they don’t - because of the exposure and because of the profound link of being a part of the Amazon family.

At the same time Kimmie, I have to say that you don’t know, you’re throwing the dice. You don’t know how exactly people are going to perform on the show. You don’t know how they are going to respond to the intensity of the environment and the fact that there are no breaks, we just keep go-go-going. You don’t know and when things do go awry, you hope that you’re able to pick people up and help them along so that they can self-correct in some kind of way. It’s never a dull moment I’ll say that!

AM: With the second season, what are you excited about as I’m sure it was challenging in terms of filming during a pandemic. Here at Athleisure Mag, we went to virtual photoshoots and found a different way to continue. So what are you excited about?

TG: I’m just excited to get the show out and up and to get people watching it! I want to learn things from their feedback. As we know, Season 1, we traveled around the world. Season 2, we stayed put and we were on a ranch in Malibu, California, but the venues that that ranch presented were all so incredibly different, it looks as though we had traveled. It’s hard to believe that we didn’t. We knew that we had to be very diligent and responsible in how we conducted ourselves during that very intense COVID period and we were successful I’m thrilled to say! But it took a lot of diligence and very responsible behavior.

AM: We’re definitely looking forward to seeing you and Heidi as we love your dynamic together. What is it like working with her and having that synergy that you guys naturally seem to have together?

TG: You know, working with Heidi, she’s like a safety valve for me. I relax when I see her, I know that everything is going to be ok, I know that we’re going to have a lot of fun and laugh a lot. She’s like my great antidote to everything that’s bad or unhappy in the world. She brings happiness, she brings light, she brings her incredible spirit – she’s a joy! I’m the luckiest guy in the world!

AM: Tim, it’s been such an honor to be able to talk with you and to hear your insights. I know around Athleisure Mag, whenever there are a number of projects going on from a photoshoot, releasing an issue, organizing schedules etc, I do think about you saying, “make it work” and it just kind of begins to organize the priorities as we approach deadlines.

TG: Absolutely, get that issue out and make it work!

@TimGunn @MakingtheCutTV @AmazonFashion