Bowlen’s moves turn Denver from joke to No. 1 seed in just two years
ENGLEWOOD, COLO. — Two short years ago, Broncos owner Pat Bowlen sent out a letter to season ticket holders. “You deserve more from this franchise,” he wrote.
Then, he went out and fixed it — first by hiring John Elway, who remembered how things worked when the Broncos were one of the NFL’s premier organizations, then by bringing on John Fox as coach and, eventually, Peyton Manning to play quarterback.
On Monday, the day after the Broncos closed out a 13-3 regular season and wrapped up the No. 1 seed in the AFC, the team distributed a different kind of memo, a five-page list titled “Denver Broncos 2012 Regular-Season Superlatives” — a fitting symbol for a franchise that has transformed itself from a punch line with a 4-12 record to a Super Bowl favorite in two years.
How to explain a turnaround that came ahead of schedule?
“You look at Pat Bowlen and his career as owner of the Denver Broncos. He’s amassed an unbelievable record. That doesn’t just fall out of the sky,” Fox said of his owner, who has brought two Super Bowl and 10 division titles to Denver since he became owner in 1984. “John coming back to the organization, his background. Just his commitment to being successful, doesn’t matter what that was, whether it was football or business. I knew what kind of competitor he was.
“And I’ve done it before. In Carolina. It was just a good fit and I’m happy it worked out.”
Back with the Broncos and running their front office, Elway signed Fox, citing his positive attitude and the quick-turn- around ability he showed in taking Carolina from 115 to the Super Bowl over the course of two years. Elway drafted Von Miller, who finished the season with a franchise-high 18½ sacks. And Elway, of course, signed Manning while also jettisoning Tim Tebow, whose success in Denver created a confusing, emotional mix that might have made it difficult for a less-beloved figure to sort out.
“I don’t look so much at who was here, who wasn’t here, who gets credit,” Fox said. “It’s more what that one guy in 53 can bring to the team and bring to winning a world championship.”
Of Denver’s 53 guys, Manning, of course, is No. 1. The quarterback is in the hunt for his fifth Most Valuable Player award. Nearly an entire page of the five-page handout from the Broncos is dedicated to listing his achievements this season. Among them: ■ Single-season franchise records for completions (400), yards (4,659), completion percentage (68.6), touchdowns (37) and passer rating (105.8).
■ Set a team record with nine 300-yard games.
■ Became first quarterback to make a Pro Bowl after missing the previous year due to injury.
■ Led Denver to 11 straight wins by at least seven points, tied for the second-longest streak of all time.
“I had no real expectations for what this year would be like, so I don’t know if you can exceed expectations if you never really had any,” Manning said after Denver wrapped up home-field advantage with a 38-3 win over the Chiefs on Sunday. “Some things were really kind of waitand-see for me, but it’s been a gratifying regular season and very humbling.”