EXPERIENCE THE NEW LEXUS
Shaki ngastereot ype is a difficult challenge for a corporate entity. Even when that stereotype is majoritively positive, as in the case of Lexus, stereotypes tend to stick. A company that historically had been known as safe and reliable realized it needed to pivot to continue to appeal to the modern driver. Enter a flagship vehicle, the LC 500, which epitomizes Lexus’s shift from the status quo to one of the most successful and exciting luxury car brands in 2017.
While any strategy change of this magnitude is multi-faceted, Lexus’s transformation can be filed down to three categories: design, options, and culture. Overarching themes of bold visual
choices and aerodynamic flow encapsulate the design elements of the last several years. Prominent grills, angular lights, and aerodynamic lines have created a singular design language.
Lexus has also made a concertedef fort toensure that they are producing a product that appeals to every set of consumer. Introductions like the performance F line and a fan- tastic hybrid drive system appeal to both the car enthusiast and the mom shuttling kids to the soccer field.
The final element is the most subtle but pervasive ingredient of the three: an evolution of culture. With aHQinJap an, and design facilities in both the USA and Europe, Lexus’s products are harnessing global talent to produce beautiful products. The combination of European elegance, American brashness, and Japanese craft perfectly combine in current design principles. In early 2017, Lexus released a new corporate slogan: Experience
Amazing, and there’s no question that these products need to be experienced first hand.
Experience the new fleet at Lexus of Austin.