Lucchese plans new South Congress spot

After weeks-long speculation of a new store opening on South Congress Avenue, Lucchese executives have confirmed the new location and have expressed a desire to bring a “unique experience” to what will be the boot brand's second Austin storefront.

Rumors about the brand coming to the iconic street were all but confirmed last month when American-Statesman reporting showed the luxury boot brand had submitted a renovation filing with the Texas Department of Licensing and Regulation.

The filing showed the boot brand is planning to renovate a nearly 4,000square-foot store at 1508 S. Congress Ave. The space was previously occupied by South Congress staple Maya Star, a boutique that was open for 30 years on Austin's premier retail street.

The filing made confirmation from the company more of a formality, however, as executives from Lucchese have started to give insight into what the brand hopes the space will become.

Lucchese hoping to dazzle on South Congress

The new Lucchese location will be the brand's 19th store in Texas and second in Austin. However, the brand is excited about what the space on South Congress will allow it to create.

Lucchese's Director of Stores, Angela Hahn, said that the boot buzz on South Congress means the brand can create a unique consumer experience when they walk into the new Lucchese store.

“There will be listeners' lounges with live musicians, private shopping events, custom fittings, a hat bar and the ability to personalize different leather goods,” said Hahn.

She said even though the brand is known for boots it is truly a lifestyle brand at heart which means anyone can come and shop for anything they need from western accessories to luggage.

South Congress continues to turn into a Western wear juggernaut

When Lucchese does arrive on South Congress, it would be the latest popular boot and western wear brand to have a presence on the street. Major boot players Allens Boots, an Austin landmark since 1977, and Tecovas are just feet from where Lucchese hopes to open.

Just a short walk down the road, bespoke boot brand Heritage also has a location where it does custom boot fittings. Western wear brands Maufrais and Gomez Western Wear, the latter farther down South Congress, also call the retail district home.

PROVIDED BY LUCCHESE Lucchese plans to open second Austin Location on South Congress.