CUSTOM TRAVEL, SANS THE WORK
YOU PICK WHERE YOU WANT TO STAY. AUSTINBASED KEY CONCIERGE TURNS IT INTO AN ELEVATED EXPERIENCE.
Imagine the perfect vacation. Your driver picks you up at the airport and whisks you away to your luxe vacation rental. The fridge and bar have been stocked with snacks and spirits—maybe just popcorn and prosecco for your girls’ weekend, or groceries for you and your family. You’ve got reservations at all the buzziest restaurants, tickets to shows, and hyper-local recommendations for what to do—from the hottest yoga studios to the coolest nightclubs. The best part? You didn’t have to plan a thing.
That’s the premise of Key Concierge, the local startup launched at South by Southwest 2014 by Austin native Kim Shrum. Now in 10 markets and soon expanding to 20, Key partners with vacation rental sites like Austinbased HomeAway and boutique hotels including SoCo gem Kimber Modern (110 The Circle, 512-912-1046; kimber modern.com) to offer custom concierge packages with minimal work on your part.
Austin experiences include a live-music crawl and a private Hill Country bike ride; Aspen visitors can enjoy brunch and a hot-air balloon ride, and in LA, clients can enjoy the services of a private beach butler. “There is no request too bizarre or too big,” emphasizes Shrum, who previously worked in private equity. “You always have that concierge in your pocket who is actually a local in the market.” key.co
“IF YOU SUFFER FROM FOMO, THEN KEY IS FOR YOU.” —KIM SHRUM