THE BODY ELECTRIC

WITH HER SECOND LOCATION OF TEDDIES FOR BETTYS, OWNER ASHLEY KELSCH HAS MORE ROOM TO GET INTIMATE WITH IMPECCABLE LINGERIE AND SWIMWEAR.

“The most beautiful things always garner a lot of attention,” says Ashley Kelsch. It was true years ago when she was a real estate agent in Hawaii, and it’s true now as owner of Austin’s premier lingerie boutique, Teddies for Bettys.

But these “beautiful things,” from luxurious lines such as Andres Sarda, Lise Charmel, and La Perla, lack merit if they don’t make the women inside them feel beautiful, too. “I want a woman to leave with something that makes her feel good. If there’s someone in her life that gets to see it and enjoy it, that’s great. But it’s more for her.” Kelsch, a bra-fitting expert, has been supporting Bettys of cup sizes A through H since she opened her Second Street District location (221 W. Second St., 512-614-4103) in 2009. Her second location, which opened in May at Domain Northside (11700 Domain Blvd., Ste. 110), offers the same inclusive experience and high level of customer service. At 2,200 square feet, the larger space amplifies Kelsch’s message: You shouldn’t have to be quiet about intimates. “I think [lingerie] is a conversation that we’re having that a lot of people aren’t,” says Kelsch. “Educating women on proper bra fittings and making sure they feel comfortable is empowering for them and us.” teddiesforbettys.com

Like the original location shown here, the new Teddies For Bettys space at Domain Northside features a dreamy selection of lingerie and swimwear with pieces including an ID Sarrieri bra and La Perla shorts (ƭƨƩ ƥƞƟƭ) and a two-piece from Stella McCartney Swim (ƦƢƝƝƥƞ ƫƢƠơƭ).

“EDUCATING WOMEN ON PROPER BRA FITTINGS AND MAKING SURE THEY FEEL COMFORTABLE IS EMPOWERING FOR THEM AND FOR US.” —ASHLEY KELSCH