SPREADING ITS WINGS

DALLAS-BASED PEACOCK ALLEY BRINGS ITS LUXURY LINENS TO AUSTIN WITH A NEW SPACE.

We can all rest easier knowing that Dallas-based Peacock Alley has a new Austin retail shop for its luxurious, addictive linens. The now multimillion-dollar company was founded by the incomparable Mary Ella Gabler in 1973 after she left her job as one of the first female stockbrokers on Wall

Street to raise a family in Texas, and began selling decorative pillows to Neiman Marcus on the side. One of the first US luxury linen retailers, with stores in Dallas, Nashville, and Atlanta, Peacock Alley’s North Austin space is a light-filled showcase for the muted and calming sheets, blankets, and other selections. Sons Jason and Josh Needleman now run the company, but Gabler, with her impeccable taste, is a consistent presence in the Dallas factory. 3010 W. Anderson Ln., Unit K, 512-485-7750; peacockalley.com

Peacock Alley’s first Austin retail space is fresh and crisp, just like its superior bedding, linens, and towels.