NOW IN AUSTIN
GAME ON Adelante means “ahead” in Spanish, but the Austin boutique’s 25th anniversary has owner Tricia Roberts—whose mother opened the original store in San Antonio 43 years ago—looking back. Roberts, a UT grad, opened the Austin location in 1992 and feels she, the store and the city have grown together. “We work very hard to do what we do and have a business that’s still here despite all the city’s changes,” she says. Since its inception, Adelante has nearly tripled in size, and it completed a stunning remodel last year with the help of designer Claire Zinnecker. Every fall, the space is home to a healthy inventory of stylish and unexpected burnt orange selections, perfect for football season, as well as handpicked gifts, clothing and accessories. Starting Labor Day weekend, Roberts will bring an Airstream full of Longhorn inspired apparel and gifts to The Domain, making game-day dressing even easier for Austinites up north. 1206 W. 38th St., Ste. 4104, 512.452.5322, adelanteaustin.com –Hannah Morrow
Claire Zinnecker redesigned Adelante’s space last year.