FOR ENTHUSIASTS WHO dreamed of a drivable Hot Wheels of their own, 2011 was big. That year’s SEMA Show featured an antifreeze-green Hot Wheels Edition Camaro concept, pulling inspiration from the toys with special graphics, redline wheels, and a unique hood. A production Hot Wheels Edition Camaro arrived in 2013, this time with Kinetic Blue Metallic paint. Five years later, the Hot Wheels Edition returned to the Camaro lineup, now sporting Crush (orange) paint and snazzy new badges and wheels. It’s not as wild as its toy counterpart—there’s no excessively raked windshield, oversized wheels, or blown-out fenders—but that’s primarily by design.
“There are many different ways of doing stripes and graphics,” Camaro exterior designer Barry said. “We could make flames on the side or some wild, crazy stripe pattern. But my concern early on was that unlike a toy, where you could do something really polarizing—and for $0.99, somebody will invest in it—we’re asking someone to spend $40,000 to $50,000 on one of these, and General Motors is left holding the bag if it doesn’t get sold. My goal was to do a Hot Wheels car that was definitely seen as a real performance vehicle and something that was desirable, regardless.”— CG