Real Deals

Automobile - - Ethos -

FOR EN­THU­SI­ASTS WHO dreamed of a driv­able Hot Wheels of their own, 2011 was big. That year’s SEMA Show fea­tured an an­tifreeze-green Hot Wheels Edi­tion Ca­maro con­cept, pulling in­spi­ra­tion from the toys with spe­cial graph­ics, red­line wheels, and a unique hood. A pro­duc­tion Hot Wheels Edi­tion Ca­maro ar­rived in 2013, this time with Ki­netic Blue Metal­lic paint. Five years later, the Hot Wheels Edi­tion re­turned to the Ca­maro lineup, now sport­ing Crush (or­ange) paint and snazzy new badges and wheels. It’s not as wild as its toy coun­ter­part—there’s no ex­ces­sively raked wind­shield, over­sized wheels, or blown-out fend­ers—but that’s pri­mar­ily by de­sign.

“There are many dif­fer­ent ways of do­ing stripes and graph­ics,” Ca­maro ex­te­rior de­signer Barry said. “We could make flames on the side or some wild, crazy stripe pat­tern. But my con­cern early on was that un­like a toy, where you could do some­thing re­ally po­lar­iz­ing—and for $0.99, some­body will in­vest in it—we’re ask­ing some­one to spend $40,000 to $50,000 on one of these, and Gen­eral Mo­tors is left hold­ing the bag if it doesn’t get sold. My goal was to do a Hot Wheels car that was def­i­nitely seen as a real per­for­mance ve­hi­cle and some­thing that was de­sir­able, re­gard­less.”— CG

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