Baltimore Sun Sunday

‘Chino’ Braxton makes a comeback

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“I could be stressed out, mad or anything, but when I get on a dirt bike, the world just changes,” Braxton said. “I just feel like I'm at peace on a dirt bike.”

And for Braxton, it’s a career — one that’s earned him more than 830,000 Instagram followers, along with partnershi­ps and sponsorshi­ps from major companies, a unique feat for a city in which dirt bike riding is outlawed.

Earlier this year, he was featured in a campaign ad for internatio­nal skateboard­ing company and clothing brand Supreme. More recently, he’s been signed as a motocross athlete and fashion influencer by Roc Nation, hip-hop artist Jay-Z’s company. Under Armour has also named Braxton as one of its local influencer­s.

The Baltimore-based athletic wear company stated in an email to The Baltimore Sun that Braxton will join their “UA Sportstyle Pioneers” campaign and will be the face of a November release of its UA Valsetz boot, to be sold at 25 DTLR stores in Maryland, Washington, D.C., and Virginia.

The movie role and sponsorshi­ps mark a comeback for Braxton. He rose to prominence around age 15 under the mentorship of rapper Meek Mill, earning sponsorshi­ps from Shoe City and Monster Energy drinks, and traveling internatio­nally to show off his tricks.

Then in February 2016, Braxton was shot in the head twice in a drive-by incident. Months later, his friend, local rapper Lor Scoota, was gunned down as he left a peace rally. Braxton’s brother Trayvon "Truz" Lee, who managed Scoota, was shot and killed the following month.

The situation shook Braxton up, inspiring him to leave for Los Angeles, where he attempted to transition into the profession­al motocross route. That meant practicing on dirt tracks — Braxton said it didn’t work out. Many of his competitor­s had been riding on dirt since they were kids, but his tracks were the streets.

“It’s like asking a lion why they don’t fly like eagles,” said his mentor, Dave Barron, owner of the No Limits auto parts store. “He has no interest in being dirty. He has no interest in racing other people for trophies.”

Braxton took a break from riding, and as a result, lost most of his sponsorshi­ps. He felt like he was stuck in a rut, he said, but after a pep talk from Barron, 41, he was ready to return to the sport he loved with new energy and goals.

Braxton now wears a helmet and often other gear — and he now rarely rides on city streets, he said.

“At first when I was doing it, it was just something I loved. I ain't really care about safety,” said Braxton. “But now, me growing up and seeing that I've got little kids ... looking up to me, I want them to be safe.”

And with these new developmen­ts — the film, the sponsorshi­ps, and his efforts toward safety — he hopes that dirt biking will become a larger platform where local riders will have opportunit­ies, just like him.

“I really just hope to inspire young kids in Baltimore and all across the world . ... I just want to inspire them to be better and whatever talent that they do have, just to keep going, chase your dream, and never give up,” Braxton said.

“I built a lane. Why can’t you?”

 ?? ULYSSES MUNOZ/BALTIMORE SUN ?? Baltimore dirt biker Pacino “Chino” Braxton recently signed with Jay-Z’s brand Roc Nation and partnered with Under Armour as a part of their “UA Sportstyle Pioneers” program and for a special edition of a shoe.
ULYSSES MUNOZ/BALTIMORE SUN Baltimore dirt biker Pacino “Chino” Braxton recently signed with Jay-Z’s brand Roc Nation and partnered with Under Armour as a part of their “UA Sportstyle Pioneers” program and for a special edition of a shoe.

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