Farewell to tronc; Tribune Publishing returns

Tronc, the parent company of The Baltimore Sun, is changing its name back to Tribune Publishing. The Chicago-based company, which also owns the Chicago Tribune, Hartford Courant, Orlando Sentinel, South Florida’s Sun Sentinel, New York Daily News; Capital Gazette in Annapolis; Carroll County Times, Morning Call in Allentown, Pa., the Daily Press in Newport News, Va., and the Virginian-Pilot in Norfolk, Va., announced the decision Thursday. It ends a more than two-year run with the much-derided corporate moniker of tronc. The name change will take effect after the market closes Tuesday. Beginning Wednesday, the company’s stock will trade on the NASDAQ under the new ticker symbol TPCO. The tronc name was unveiled in June 2016, four months after technology entrepreneur Michael Ferro became nonexecutive chairman and the largest shareholder of the newspaper chain. The name, which stood for Tribune Online Content and was intended to be written in all-lowercase letters, was quickly ridiculed.