Amazon fells the Third Reich
Some third-party booksellers bemoan vague or unwritten rules
SAN FRANCISCO — Amazon is quietly canceling its Nazis.
Over the past 18 months, the retailer has removed two books by David Duke, a former leader of the Ku Klux Klan, as well as several titles by George Lincoln Rockwell, the founder of the American Nazi Party. Amazon has also prohibited volumes like “The Ruling Elite: The Zionist Seizure of World Power” and “A History of Central Banking and the Enslavement of Mankind.”
While few may lament the disappearance of these hate-filled books, the increasing number of banished titles has set off concern among some of the third-party booksellers who stock Amazon’s virtual shelves. Amazon, they said, seems to operate under vague or nonexistent rules.
“Amazon reserves the right to determine whether content provides an acceptable experience,” said one recent removal notice that the company sent to a bookseller.
Facebook, Twitter and YouTube have been roiled in recent years by controversies that pit freedom of speech against offensive content. Amazon has largely escaped this debate. But with millions of third-party merchants supplying much of what Amazon sells to tens of millions of customers, that ability to maintain a low profile may be reaching its end.
Amazon began as a bookstore and, even as it has moved on to many more lucrative projects, now controls at least two-thirds of the market for new, used and digital volumes in the United States.
With its profusion of reader reviews, ability to cut prices without worrying about profitability and its control of the electronic book landscape, to name only three advantages, Amazon has immense power to shape what information people are consuming.
Yet the retailer declines to provide a list of prohibited books, say how they were chosen or even discuss the topic. “Booksellers make decisions every day about what selection of books they choose to offer,” it said in a statement.
Gregory Delzer is a Tennessee bookseller whose Amazon listings account for about a third of his sales. “They don’t tell us the rules and don’t let us have a say,” he said. “But they squeeze us for every penny.”
When Amazon drops a book from its store, it is as if it never existed. A recent Google search for Duke’s “My Awakening:
A Path to Racial Understanding” on Amazon yielded a link to a picture of an Amazon employee’s dog. Amazon sellers call these dead ends “dog pages.”
Some booksellers, who spoke on the condition of anonymity for fear of retaliation, said they had no problem with the retailer converting as many offensive books to dog pages as it wished.
Now Amazon is becoming increasingly proactive in removing Nazi material. It even allowed its own Nazi-themed show, “The Man in the High Castle,” to be cleaned up for a tribute book. The series, which began in 2015 and concluded in November, is set in a parallel U.S. where Germany and Japan won World War II.
“High Castle” is lavish in its use of National Socialist symbols. “There’s nothing that there isn’t a swastika on,” actor Rufus Sewell, who played the Nazi antihero, said in a promotional video.
But in “The Man in the High Castle: Creating the Alt World,” published in November by Titan Books, the swastikas and eagle-and-crosses were digitally erased from Sewell’s uniform, from Times Square and the Statue of Liberty, even from scenes set in Berlin.
An Amazon spokeswoman said, “We did not make editorial edits to the images.” Titan, which wanted to market the book in Germany, where laws on Nazi imagery are strict, said Amazon approved the changes.