Baltimore Sun

Choco Taco’s end confirmed, melting hopes of treat’s fans

- By Daniel Victor

The Choco Taco, a nut-and-chocolate-topped ice cream snack that for decades has been a top choice at the ice cream truck or convenienc­e store freezer, is being discontinu­ed, its creator confirmed this week after weeks of rumors about its demise.

Klondike, which is owned by Unilever and makes the Choco Taco along with several other ice cream products, confirmed the discontinu­ation on its website and in response to several disappoint­ed questions from fans on Twitter, some laced with profanity.

“Unfortunat­ely, the Klondike Choco Taco has been discontinu­ed,” one such response read. “We’ve experience­d an unpreceden­ted spike in demand across our portfolio and have had to make very tough decisions to ensure availabili­ty of our full portfolio nationwide. We’re very sorry for any disappoint­ment!”

The Choco Taco is a waffle cone shaped like a taco shell and filled with fudge-swirled ice cream that is then dipped in chocolate and peanuts.

To many of the Choco Taco’s fans, who mourned its loss en masse on social media, it tasted like summer or childhood or a beloved memory, even if they had not had one in years. And it was in its own way inventive when it was created by Alan Drazen in Philadelph­ia in 1983, according to a 2016 history of the snack in Eater that referred to it as the “most beloved and innovative of all the American ice cream ‘novelties.’ ”

“When you eat a sugar cone, you generally eat the nuts, chocolate, and ice cream on the top, and then when you get to the cone, you’re (only) eating ice cream and cone,” Drazen told Eater. “With the Choco Taco you’re getting the ice cream, cone, nuts and chocolate with just about every bite.”

The company’s confirmati­on ended what had been confusing times for lovers of the summertime treat. Rumors had swirled throughout the year that the Choco Taco was no more as people reported being unable to find them on their local shelves. But on several occasions from December up through last week, Klondike reassured fans on Twitter that while it had pulled four-packs of the Choco Taco last fall, single servings would still be available in all the usual places.

But on Monday, night, the confirmati­on of its demise was reported by The Takeout, a food-focused publicatio­n.

Snopes, the website that aims to debunk baseless myths and rumors, published an article Monday calling the Choco Taco’s discontinu­ation “false,” before having to reverse course just hours later.

“When we originally addressed the rumor, we labeled it ‘False,’ in part, because we didn’t want to believe that it was true,” Snopes wrote.

Others hoped to find a way to prevent the Choco Taco from vanishing, including Reddit co-founder Alexis Ohanian.

“Dear @Unilever — I’d like to buy the rights to your Choco Taco and keep it from melting away from future generation­s’ childhoods,” he tweeted.

In one of its responses to disappoint­ed Twitter users, Klondike offered hope.

“We’re working hard to find a way to bring Choco Taco back to ice cream trucks in the coming years,” it said.

 ?? CLAIRE GRUMMON/ UNILEVER ?? The Choco Taco has been referred to as the “most beloved and innovative” of all ice cream snacks.
CLAIRE GRUMMON/ UNILEVER The Choco Taco has been referred to as the “most beloved and innovative” of all ice cream snacks.

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