BIND IS A PERSONALIZED HEALTH PLAN DESIGNED LIKE THE OTHER USEFUL SERVICES OF OUR DAILY LIVES.

Introduced in 2016 by veteran health insurance innovators, Bind is a diverse team of more than 350 collaborative, innovative, friendly, hard-working and inspired individuals driven by the collective effort to make health insurance work for the people it belongs to.

Health needs are personal. They differ from person to person, moment to moment. With traditional health insurance, consumers may have to struggle to find the information they need to make the best decision for them. Maybe they’re pushed down singular treatment paths based on the first doctor they see and consume services with hidden costs along the way. It’s that type of system that places the consumer in the dark, where they can’t see their options—or their costs—in advance.

It doesn’t have to be that way. The data and technologies that deliver more personalized and flexible experiences are already here. Like other services, health insurance can learn about each individual, build context around them—their motivations and preferences—and respond to those needs.

With Bind, costs and choices are transparent and easy to compare. People no longer have deductibles or coinsurance standing in their way or diluting their plan’s power. People have access to one of the broadest networks of doctors, clinics and hospitals available, and our intuitive MyBind app puts helpful information they need—including coverage and savings options—in the palm of their hand.

“We’re building a workplace where people are truly valued and heard, are able to do their best work and have fun,” said Bind Chief People Officer Robin Borg.

“We believe our culture is special, and it’s an honor to be selected as one of the Best Places to Work by Modern Healthcare.”

Health is personal. Now health insurance is too.