TANTUVI

Better Homes & Gardens - - Entrepreneurs -

THE FOUNDER

Arati Rao, Brook­lyn

THE GOODS

Col­or­ful geo­met­ric flat-weave rugs (start­ing at $150) made in Ra­jasthan, In­dia.

THE IM­PACT

Tantuvi em­pow­ers women in In­dia by train­ing and em­ploy­ing them in weav­ing, a re­spected and tra­di­tion­ally male-dom­i­nated craft.

THE LAUNCH

A for­mer free­lance fash­ion de­signer, Arati was trou­bled by sweat­shop con­di­tions and the lives of fab­ric-mak­ers. When she founded Tantuvi in 2010, she wanted to know her mak­ers and en­sure good work­ing con­di­tions, so she vis­ited In­dia to re­con­nect with her roots and meet the dhur­rie weavers who now make her rugs.

THE DE­SIGNS

Arati works with weavers from start to fin­ish to cre­ate her ab­stract de­signs, which are tougher to weave than re­peat­ing pat­terns, to en­sure they’re doable and to find new ways to use tra­di­tional tech­niques. tan­tu­vis­tu­dio.com

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