The Bi­ol­ogy of Beauty

Better Homes & Gardens - - Contents -

“I wanted a prod­uct that could pro­vide re­lief to my dry hair with­out weigh­ing it down.” DALE BELOFF

Dale Beloff’s life-sav­ing work as a nurse is so im­por­tant to her, but it can mean less time for self-care. Once she turned 50, the mother-in-law of Bet­ter Homes & Gar­dens’ Beauty and Fash­ion Di­rec­tor, Er­ica Metzger, started ex­pe­ri­enc­ing changes to her hair that made it dif­fi­cult to man­age on top of her busy life­style. Here, she de­scribes how Hair Bi­ol­ogy helped her to re­store con­fi­dence in her strands at 65.

Work­ing in medicine has taught me that it’s tough to ar­gue with bi­ol­ogy. Like the rest of our bod­ies, hair changes as we get older—but that doesn’t mean so­lu­tions for com­mon is­sues like dry­ness should be out of reach. I was ex­cited to learn about the line of prod­ucts by Hair Bi­ol­ogy, which ad­dresses the very real is­sues of women my age.

I was in my 50s when I no­ticed that my nat­u­rally fine hair had be­come dry, wiry, and dif­fi­cult to con­trol. I had to use a lot of hair spray to style it, which made my scalp itchy and in­creased the dry­ness of my hair. Deal­ing with the dis­com­fort was a nui­sance—es­pe­cially at work, where pa­tients re­quire my un­di­vided at­ten­tion. Fi­nally, in my 60s, I turned to Hair Bi­ol­ogy for help.

Af­ter sham­poo­ing, I ap­plied the Deep Hy­dra­tion Mask to my hair and let it sit for two minutes. In­fused with bi­otin to sup­port healthy growth, the color-safe mask left my hair feel­ing soft and mois­tur­ized. Next, I ap­plied Hair Bi­ol­ogy’s Ar­gan Oil Tam­ing Serum to my damp strands to pro­tect them from heat dam­age dur­ing styling. I was in­cred­i­bly pleased by how shiny and smooth my hair felt af­ter blow-dry­ing. Once I ex­pe­ri­enced the dif­fer­ence Hair Bi­ol­ogy prod­ucts can make, I knew I would have many good hair days ahead.

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