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A Force for Good

- BY VERA TWEED

A Force for Good Concerned about inequality and the environmen­t? Meet Certified B Corps— for- profit companies that make it their mission to be a force for good.

Concerned about inequality and the environmen­t? Meet Certifi ed B Corps— for- profi t companies that make it their mission to be a force for good.

“Being a B Corp means you’re in it not just for the shareholde­rs, but for all the stakeholde­rs: your employees, your customers, the community you work in, and, quite honestly, the environmen­t is a stakeholde­r as well,” says Pierce Sioussat, president and CEO of Bioforce USA. A big supporter of the B Corp movement, the company markets European brands such as natural hair color by Herbatint, a Certifi ed B Corp.

What It Takes

More than 2,300 companies worldwide have earned the B Corp certifi cation, which requires meeting a variety of criteria, such as contributi­ng to the local community, protecting and enhancing the environmen­t, and compensati­ng employees fairly. For example, a “living wage” might be the lowest compensati­on in a B Corp, rather than minimum wage. Based on government fi gures, a living wage is just enough to provide basic life essentials in a given area of the U. S., which may realistica­lly be more than double the current minimum wage.

How It Works

B Corp certifi cations are issued by B Lab, a nonprofi t organizati­on that sets standards and audits company policies and procedures. Certifi ed companies can put the B Corp logo on their products. Seeing that logo, says Sioussat, “is sort of a reassuring note, that this company represents some of the values that I embrace.”

To fi nd B Corps or check if a company is certifi ed, look under “B Corp Community” at bcorporati­on. org.

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