A Force for Good

Better Nutrition - - CONTENTS - BY VERA TWEED

A Force for Good Con­cerned about in­equal­ity and the en­vi­ron­ment? Meet Cer­ti­fied B Corps— for- profit com­pa­nies that make it their mis­sion to be a force for good.

Con­cerned about in­equal­ity and the en­vi­ron­ment? Meet Cer­tifi ed B Corps— for- profi t com­pa­nies that make it their mis­sion to be a force for good.

“Be­ing a B Corp means you’re in it not just for the share­hold­ers, but for all the stake­hold­ers: your em­ploy­ees, your cus­tomers, the com­mu­nity you work in, and, quite hon­estly, the en­vi­ron­ment is a stake­holder as well,” says Pierce Sious­sat, pres­i­dent and CEO of Bio­force USA. A big sup­porter of the B Corp move­ment, the com­pany mar­kets Euro­pean brands such as nat­u­ral hair color by Her­batint, a Cer­tifi ed B Corp.

What It Takes

More than 2,300 com­pa­nies world­wide have earned the B Corp cer­tifi cation, which re­quires meet­ing a va­ri­ety of cri­te­ria, such as con­tribut­ing to the lo­cal com­mu­nity, pro­tect­ing and en­hanc­ing the en­vi­ron­ment, and com­pen­sat­ing em­ploy­ees fairly. For ex­am­ple, a “liv­ing wage” might be the low­est com­pen­sa­tion in a B Corp, rather than min­i­mum wage. Based on govern­ment fi gures, a liv­ing wage is just enough to pro­vide ba­sic life es­sen­tials in a given area of the U. S., which may re­al­is­ti­cally be more than dou­ble the cur­rent min­i­mum wage.

How It Works

B Corp cer­tifi cations are is­sued by B Lab, a non­profi t or­ga­ni­za­tion that sets stan­dards and au­dits com­pany poli­cies and pro­ce­dures. Cer­tifi ed com­pa­nies can put the B Corp logo on their products. See­ing that logo, says Sious­sat, “is sort of a re­as­sur­ing note, that this com­pany rep­re­sents some of the val­ues that I embrace.”

To fi nd B Corps or check if a com­pany is cer­tifi ed, look un­der “B Corp Com­mu­nity” at bcor­po­ra­tion. org.

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