80 Years of Better Nutrition
People always ask, after I tell them what I do for a living, “What’s the next big thing in nutrition and supplements?” They don’t want to miss out on the latest health craze, they say. Everything in our culture reinforces this attitude, from endless alerts on your smartphone to the ever- changing world of technology. It’s hard to keep up!
We’re celebrating the old this month, as Better Nutrition turns 80. It’s hard to believe that this magazine has been around since 1938. That’s more than 950 issues!
If you’ve been following us this year, you’ll know that we are delving into a variety of diet and health trends each month. ( We aren’t done yet— see p. 64 for this month’s piece on the early 1990s.) We’ve combed through countless archival issues and talked with previous editors. Here’s what stands out the most: Better Nutrition may be “old” in terms of the number of years in business, but the magazine’s priority, from the start, has been to focus on what’s new, and even unheard of in some cases.
There were times when natural health was frowned upon. And holistically oriented practitioners faced an uphill battle when it came to practicing medicine, as contributing editor Vera Tweed explains in “History Lessons” on p. 34. Magazines like Better Nutrition challenged conventional thinking— and helped people transform their lives. We hope to continue this tradition. “To this day, I have a letter from a Better Nutrition reader framed on the wall by my desk,” says James J. Gormley, former Better Nutrition editor in chief. “He told me that he was deeply depressed, but then he read an editorial titled, ‘ Never Stop Dreaming,’ and he was moved to embrace a diff erent outlook.”
When you’re looking for the new thing— or a fresh outlook on diet and health— you can trust an old friend.