PinkPantheress

➜ Age 20

➜ Label Elektra/Parlophone ➜ Publisher Sony Music Publishing ➜ Management Up Close Management

➜ Total streams 293.3 million

The singer-producer gained a following on TikTok, where she has nearly 1 million followers, after posting snippets of original songs like her top 40 U.K. single “Pain” before independently releasing the fulllength versions. After signing with Elektra in April and Parlophone in June, the Bath, England-based artist — who can now count Mura Masa as a collaborator —remains an enigma by choice. She looks up to Frank Ocean and Imogen Heap as “two admired artists who have still maintained their privacy and dignity over the years while simultaneously releasing some of the best music this generation has heard.”