Theresa Velasquez

SENIOR VP, LIVE NATION MEDIA AND SPONSORSHIP

Velasquez, 36 — as well as her parents, Julio and Angela Velasquez — died June 24 in the collapse of the Surfside Towers in the Miami suburb of Surfside, Fla., which killed 98 people. Velasquez was a driving force on the sponsorship team at Live Nation, making a huge impact on its business during her seven-year tenure at the company. Her colleagues described her as a passionate, fun, innovative and fierce leader who worked to break down barriers for women, advocated for equality within the LGBTQ+ and Latina communities, and formed long-standing partnerships with the biggest global brands. She was also an accomplished artist-performer who moonlighted as DJ Theresa. She is “missed dearly and will always be remembered for the amazing human she was,” Live Nation officials said in a statement.