Muyiwa Awoniyi

AGE 29

COMPANIES BSB Management Agency, Leading Vibe

KEY CLIENTS Deeds Art,

Tems, Lekaa Beats

Awoniyi cites his talk-based YouTube channel, The Donawon Podcast, as a crash course in expanding a fan base. “We grew a local following [but it] didn’t take much to realize it wasn’t sustainable,” he says. To engage followers, he sold merch, threw parties and leaned into Twitter. “Before I knew it, I had a network of people in various circles.” That know-how helped land Grammynominated artist Tems as a client. As she debuted on the Billboard Hot 100 in 2021 for her feature on Wizkid’s “Essence,” other clients have also scored major collaborations: Nigerian artist Deeds with Burna Boy and U.K. producer-engineer Lekaa Beats with Adekunle Gold.