BRIANA CHENG

A&R, 4AD /// founder, b4 Cheng landed at 4AD in 2018 as an A&R executive, signing

Velvet Negroni, Tkay Maidza, Erika de Casier and HAWA to the British label during her four-year-plus tenure. Cheng is also founder of b4, a label and management company, and notes that all the acts she manages — including 27 Delli, Tami Gucci and Mia Carucci — “are people of color and/or queer and huge advocates for their community and culture outside of making forward-thinking, genreless music.”