DARCY BROWN

Head of music merchandise

/// Amazon Music

Last year, Brown, 35, worked closely with Kanye West and Balenciaga head designer Demna on limited-edition merchandise for the Amazon Music-hosted #FreeLarryHoover benefit. “That collection was indicative of how Amazon Music is transforming artist merchandise experiences beyond the typical band T-shirt,” says Brown, who employed a similar strategy around livestreams for the 2022 Dreamville Festival and album release events for The Weeknd and Tyler,

The Creator. “The way we listen to music has changed with new technology, but the merch booth hasn’t been reinvented for decades,” says Brown.