MICHELE CRANFORD

Senior vp of digital marketing

/// Atlantic Records

Cranford, 38, oversees a team of 30 “digital marketers, social platform experts, and gaming and Web3 specialists” that, she says, creates “cutting-edge digital lifestyle and tastemaker marketing campaigns across all major social digital platforms.” Her team has both helped break new acts and contributed to long-term artist development, and she notes that her division is increasingly focused on short-form content, which thrives on TikTok and has increasing traction on YouTube. “I love that we are connecting with fan audiences earlier, ahead of releases, to build excitement,” she says.