OSCAR GUITIÁN JR.

GM WK Records

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Guitián — who learned the music biz working at his father’s independent label — helped make Walter Kolm’s 2-year-old WK Records one of Billboard’s top 10 Latin labels of 2021, thanks to global hits like “Fiel” by Los Legendarios, Wisin and Jhay Cortez. Guitián, 32, spends his days “looking for viral songs and artists to sign, negotiating deals with managers/attorneys and helping grow the business overall.” He is eyeing Spain as the next generator of Latin hits and adds that “the frequency of how quickly music is coming out and the levels of deals being made” keeps things exciting.