JENNIFER KIRELL

Senior vp of catalog and retail marketing

/// AWAL

For Kirell, 32, the many facets of her job boil down to a singular goal: “help create and deepen fan relationships with an artist and their existing body of work.” Sometimes, that means overseeing global marketing campaigns for acts like Chvrches, Rex Orange County and Dashboard Confessional. Other times, it means leading the catalog strategy that turned AURORA’s 2015 single “Runaway” into a TikTok sensation and No. 1 trend on Instagram Reels more than five years after its release.