ROBBY MORRIS

Creative director/senior director of creative and

strategy /// Secretly Group

Morris, 36, notched several big wins overseeing marketing and strategy for Secretly’s labels last year, including a pair of Grammy nominations for Japanese Breakfast and a top five album for Mitski on the Billboard 200. As the pandemic appears to recede, he’s eager to apply lessons learned during lockdown to a less restrictive 2022. He says, “There’s no set template to setting an artist up for success, but we have a lot more tools to help maximize their creativity than we did three years ago.”