VIC TRUBOWITCH

Head of artist and label partnerships, North America /// Spotify A decade ago, Trubowitch, 35, was trying to get Hype Machine blogs to embed MP3s from artists signed to Vagrant Records. These days, he oversees the team that helps acts like Olivia Rodrigo and Silk Sonic “tell their stories” to Spotify’s 180 million subscribers. The mission is similar — connect artists with new listeners — but the medium keeps advancing. Trubowitch says he’s excited about Spotify Live, which streams concerts on the platform, and is testing an initiative “where artists can interact directly with their biggest fans” in “live audio rooms.”