STEPHANIE SHIM

Head of East Coast label

relations /// YouTube

Over the last year, Shim, 37, played a critical role in the global launches of two major artist campaigns through YouTube Shorts: BTS’ #PermissionToDance challenge, followed by Ed Sheeran’s #SheeranShorts promotion. The activations generated almost 9 million and more than 400 million views, respectively. In addition to facilitating massive engagement for both artists, Shim helped with the platform’s Asian Pacific American Heritage Month campaign, a project Shim says she’s “particularly proud of and something I am looking forward to expanding upon this year.”