SEON JEONG SHIN

Training and Development (T&D) business department

leader /// HYBE

Shin, 38, helped advance a system for training future artists on the South Korean K-pop giant’s labels, including BigHit Music, Source Music, PLEDIS Entertainment and ADOR. The

T&D system, which HYBE has also initiated in Japan (where Shin is GM for that market’s T&D department), has been used to develop K-pop stars like BTS, Tomorrow x Together and ENHYPEN. Shin says, “I feel like understanding the evolving demands of the public and the fans is the most important trend for people in this business.”