Billboard

LATIN’S NEW CONTENDERS

- —LEILA COBO

The Latin Grammy Awards consider up-and-coming acts from over 20 countries for its best new artist category. A vast majority of honorees are singer-songwriter­s who perform their own material; the country with the most winners to date is Colombia, with six, including Juliana Velásquez last year. And though the regional Mexican genre has largely been out of the running in the past, that may change this year, with an incoming class of artists appearing on charts in multiple countries.

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