Bypass The Gatekeepers

Many distributors, like DistroKid, Vydia, Symphonic, Stem and Amuse now make it easy to split up royalty payments. Why not take a percentage of the revenue from your upcoming release and donate it to an organization that is in the trenches fighting this fight day in and day out? Ask your distributor or label to send a percentage of your money directly to an organization fighting for women’s rights and abortion access. As an artist, you now have the tools to reach an audience without the permission of the traditional gatekeepers. Pitch yourself directly to Spotify playlist editors through the Spotify for Artists pitching tool to get on one of the platform’s protest, social justice and women-focused playlists like Rise Up, Vital Voices and the EQUAL Hub. —Ari Herstand author, How To Make It in the New Music Business; CEO, Ari’s Take