Think Before You Synch...

The recipients of synch license requests for the use of a song or master in an advertisement for a state organization, such as a state tourism board, should carefully consider the stance of the particular state on reproductive health and abortion rights. While the ad may not be overtly political, denying the use of music to support a state on the wrong side of the abortion aisle may make a powerful statement over time. Similarly, it is important to be aware of the position that commercial advertisers in general have taken on the right to choose, to support those who are proactively supporting the rights of their employees and turn down requests from advertisers known for their opposition to abortion.

—Lisa Alter partner, Alter Kendrick & Baron