USE YOUR PLATFORM
Turn Social Media Into A Tool
The internet is a very powerful tool not only to create, but to connect. I have personally seen videos [on TikTok about] where to volunteer in my community, how to make my voice be heard and educational election content, and in real-time reporting footage. Please post and tell everyone you know about resources that you locate — you never know who may see it and pass along to someone who may need it. —Emily Bowman music growth strategist, artist partnerships, TikTok
Artists may look to you [as a member of their team] for advice on the right way to support the fight for abortion rights. When posting about the outrage they have over Roe v. Wade being overturned, [tell them to] ask followers to support Planned Parenthood, the American Civil Liberties Union and other organizations. They can also create PSA videos encouraging people to support these organizations. If they, as a celebrity, are politically connected, ask them to reach out to the politicians they know and express their willingness to help. Encourage your artists to use their social media voice to not only call attention to the unjust things that are happening but to let people know what they can do. —Thuy-An Julien chief business officer,
Grand Hustle Music Group
Speak From The Stage
Onstage banter is an underrated aspect of a live performance, and artists can sometimes forget that being up onstage is an opportunity to connect with fans on a deeper level. Using these moments to raise awareness for something you believe in is a way to find common ground with your audience and invoke a passionate response. And as a publicist, it’s important for me to approach every interaction with empathy and understand that many of my colleagues might find more benefit in a supportive conversation rather than another request for them to support my artist. Knowing when to hold off on pitching can often be just as important as knowing when to pitch.
—Noah Wallace co-founder, Dac Biet