‘Unholy’ Blessing: Smith And Petras Land First Streaming No. 1

Sam Smith and Kim Petras (above) each lead the Streaming Songs chart for the first time with “Unholy,” which debuts with 23.2 million official U.S. streams in the week ending Sept. 29, according to Luminate.

“Unholy” concurrently starts at No. 3 on the Billboard Hot 100 and follows four Streaming Songs top 10s for Smith in the mid-2010s, led by “Stay With Me,” which peaked at No. 4 in 2014. It’s Petras’ first trip to each chart.

In between Smith’s last top 10, “Too Good at Goodbyes” (No. 5, 2017), and “Unholy,” the artist had reached Streaming Songs four times, rising as high as No. 21 with “How Do You Sleep?” in 2019.

“Unholy” achieves a splashy debut thanks in large part to prominent marketing of the then-unreleased song on TikTok, first teased on the platform over a month before its eventual arrival.