Swift’s Sales Soar
Taylor Swift scores her recordextending 25th Digital Song Sales
No. 1 with “Anti-Hero,” sparked by seven remixes made available for purchase Nov. 7-10. The track, which leads the Billboard Hot 100 for a third week, surged 1,793% to 327,000 downloads sold Nov. 4-10, according to Luminate, marking the biggest sales week for a song since her own “Look What You Made Me Do” launched with 353,000 (Sept. 16, 2017). “AntiHero,” which debuted with 13,000 sold and moved 17,000 in its second week, logs the largest third-week sales total for a song since Adele’s “Hello” (480,000; Nov. 28, 2015).