STATEMENT OF OWNERSHIP, MANAGEMENT AND CIRCULATION

(Required by 39 U.S.C. 3685)

1. Publication Title: Birds & Blooms

2. Publication #013-271

3. Filing Date: 9/30/19

4. Issue Frequency: Bi-monthly

5. No. of Issues published annually: Six

6. Annual Subscription Price: $19.98

7. Complete mailing address of known office of publication: 1610 N. 2nd Street, Suite 102 Milwaukee, Milwaukee County, WI 53212-3906 Contact Person: Jim Woods

8. Complete mailing address of headquarters or general business office of publisher:

1610 N. 2nd Street, Suite 102 Milwaukee, Milwaukee County, WI 53212-3906

9. Full names and complete mailing addresses of publisher, editor and managing editor:

John Boland, 750 Third Avenue,

New York, New York County, NY 10017

Beth Tomkiw, 1610 N. 2nd Street, Suite 102, Milwaukee, Milwaukee County, WI 53212-3906 Kirsten Sweet, 1610 N. 2nd Street, Suite 102, Milwaukee, Milwaukee County, WI 53212-3906

10. Owner: RDA Enthusiast Brands, LLC

1610 N. 2nd Street, Suite 102 Milwaukee, Milwaukee County, WI 53212-3906 11. Known bondholders, mortgagees and other security holders owning or holding 1 percent or more of total bonds, mortgages or other securities: WRC Media Inc., 750 Third Avenue, New York, New York County, NY 10017 12. Not applicable

13. Publication title:

Birds & Blooms

14. Issue date for circulation data below:

August/september 2019

15. Extent and nature of circulation:

Average no. copies each issue during preceding 12 months

No. copies of single issue published nearest to filing date

a. Total no. copies (net press run)

1,041,148 1,009,000 b. Paid circulation

1. Mailed outside-county paid subscriptions

925,531 893,755 2. Mailed in-county paid subscriptions

0 0

3. Paid distribution outside the mails, including sales through dealers and carriers, street vendors, counter sales and other paid distribution outside the USPS22,550 21,897

4. Paid distribution by other classes of mail through the USPS

0 0 c. Total paid distribution ( sum of 15b1, 2, 3 and 4)

948,081 915,652 d. Free or nominal rate distribution

1. Outside-county copies

59,622 62,608

2. In-county copies

0 0

3. Copies mailed at other classes through the USPS

0 0

4. Distribution outside the mail

0 0 e. Total free or nominal rate distribution (sum of 15d1, 2, 3 and 4)

59,622 62,608 f. Total distribution (sum of 15c and 15e)

1,007,703 978,260 g. Copies not distributed

33,445 30,740 h. Total (sum of 15f and 15g)

1,041,148 1,009,000 i. Percent paid (15c divided by 15f times 100)

94.08% 93.60% 16. Electronic Copy Circulation a.paid Electronic Copies

42,007 42,019 b. Total Paid Print Copies (Line15c) + Paid Electronic Copies (Line 16a)

990,088 957,671 c. Total Print Distribution (Line15f) + Paid Electronic Copies (Line 16a)

1,049,710 1,020,279 d.percent paid (Both Print & Electronic Copies) (16b divided by 16c times 100)

94.32% 93.86% 17. This statement of ownership will be printed in the December/january 2020 issue of this publication.

18. I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

Signature: Jim Woods, Vice President, Planning, Consumer Marketing