DIGITAL IS CRITICAL IN 2019

BILL REGENHARDT, YUMA SUN DIGITAL MEDIA MANAGER

Bill Regenhardt, Yuma Sun Digital Manager

WHEN WAS THE last time you were in a restaurant or a doctor’s waiting room when you didn’t see almost everyone’s eyes glued to their smartphone screen?

The Internet has changed almost every aspect of our personal lives – and it has definitely changed the way business is done.

What has not changed is your goal of increasing revenues and profits, increasing brand awareness and building and retaining a strong customer base. And the “Marketing P’s” - Product, Promotion, Place and Price – still remain the baseline for your marketing efforts.

The internet has changed consumer behavior, and essentially created a revolution that has empowered your consumer throughout his research, decision making and purchasing journey. Buyers are deciding on their purchases well before entering a business or simply making the purchase online.

Acknowledging and understanding that the Internet has given consumers more control over what and how they buy is one of the most valuable decision making tools in your digital marketing toolbox.

Businesses now have to re-think which marketing tools to use to pursue their marketing objectives and reach their target markets. There are many marketing choices now which can be overwhelming. Similar to baking a cake, just the right mix of marketing tools (think ingredients) will give you the outcome you desire.

For the best success, your new marketing recipe should be an ‘integrated approach’ and can include ingredients such as social media advertising, email marketing, programmatic advertising, search marketing, and reviews management along with your traditional media of print, television, radio and direct mail.

The frosting on your cake is that reporting and analytics are now available at your fingertips to give you deep insight into what is working and what is not. This allows you to adapt your recipe at any time for each of your target audiences or to meet your marketing goals.

The digital age has brought businesses tremendous opportunities and even more challenges. However, in this device-driven world, focusing on the marketing shifts and taking advantage of the technology can be a huge benefit to you in attracting and retaining customers.

The importance of digital marketing should be evident. But that does not make it easy to implement strategies that produce the desired ROI. Find out how we can help employ digital marketing to drive business growth. Give Sun Media Digital a call today to schedule a consultation at (928) 5396800, or email us at SunMediaDigital@yumasun.com.