TARGETED DISPLAY ADVERTISING
TARGETED DISPLAY ADVERTISING
WHEN YOU WENT shopping online for that new fishing pole that you’ve been eyeing, did you notice that all of a sudden ads for fishing gear and even that very fishing pole appear to be following you around?
Display advertising, in its most basic form, is advertisements that appear on smartphones, websites and apps while users surf the web. These ads are a lucrative method of advertising for marketers looking for ways to reach and acquire customers.
These ads make generous use of visual media in the form of texts, images, or even videos to catch people’s attention. These ads also drive traffic to your website, or lead form, which makes online advertising “engagement-centered” to gain more sales for your business.
Targeted display advertising takes online marketing to a new level and allows you to target a user or consumer based on their personal interests, geography, demographics, social activity and past purchasing or search behavior. This audience has
the intent to buy your products or services.
Being at the right place at the right time with the right offer can make all the difference when your customers are looking for you in the digital space.
It’s particularly important when you’re running targeted display campaigns, because finding your ideal audience and reaching them where they’re most likely to see and act on your ad means you won’t waste impressions or ad dollars.
As a business owner, you may have wondered if a targeted display strategy might help you acquire more customers. The majority of shoppers engage in “research online, buy offline” (ROBO)
Your clients and customers are more educated than ever! By the time your customers call you or come in to your store, it is very likely that they have already done their research about your products or services. Targeted display technology identifies those users who are doing online research for a product or service and then shows them relevant ads as they surf the web, thus influencing their offline purchase. Most users say they have noticed being targeted and remember the ads that are relevant to them. These are the ads that were targeted specifically to sites they had visited. Many users who are exposed to display advertising conduct related web searches for the advertised business or brand. This increases your odds of engaging with those customers.
Users exposed to display advertising visit the advertised
brand’s site. This can increase your company’s reputation as a brand expert and drive traffic back to your website and into your business. Audiences exposed to display advertising are more engaged with advertisers’ websites, staying longer and consuming more pages.
Display advertising might be the oldest on the Internet, but each year brings new ways to target audiences and drive higher engagement. Sun Media Digital helps business owners discover the need to consider consumer sensibilities and move them toward the purchase with a tiered messaging strategy while using content strategy and data to tailor your message.
We have digital strategies and tactics to drive business from the top of the funnel down with smart, precisely targeted campaigns. So if you are fishing for new business, contact Sun Media Digital today to learn more at (928) 539-6825.