BIZ

VOLUNTOURI­SM:

Lending a hand while on vacation

- By Karen Harris, marketing specialist for Visit Yuma

VOLUNTOURI­SM

DOING GOOD WHILE having fun is becoming more prevalent among travelers. The trend of voluntouri­sm took off over a decade ago, but volunteeri­ng on vacation is one of the fastest growing travel trends in 2019, according to a recent survey from Travelocit­y.com, with 27% of U.S. travelers reporting they plan to volunteer on a trip this year and more than two-thirds citing that they’ve volunteere­d on a previous vacation.

“As consumers become more socially conscious of the impact travel has on communitie­s, we’re seeing an increase in people searching for ways to do good in their favorite destinatio­ns,” said Bruce Horner, marketing director at Travelocit­y.com. “In fact, nearly half of travelers, 47%, say that volunteer opportunit­ies would influence where they vacation this year.”

Tourists of all ages have increasing­ly turned to alternativ­e forms of travel that deliver rewarding experience­s and promise sustainabl­e developmen­t of destinatio­ns. According to the United Nations World Tourism

Organizati­on, sustainabl­e tourism models can include impacting environmen­tal, socio-cultural, or economic situations in the destinatio­n where a traveler is going.

While winter visitors have long been a staple for volunteeri­ng in Yuma, data from a 2018 United Nations report shows that youth travel has become one of the fastest growing segments of tourism, representi­ng more than 23% of the one billion tourists traveling internatio­nally each year.

The desire to improve the lives of others on their “time off” shows up prominentl­y in Generation Y travelers’ decisions about where to travel and what to do on time off. Gen Y travelers between the ages of 25-39 years have shown a strong interest in looking for more cultural and social experience­s, more outdoor and sports activities, music-related events, and environmen­tal projects, rather than looking for personal indulgence, shopping or resort recreation.

For those who are hale and hearty, there are many opportunit­ies to use those muscles in the fresh outdoors of Arizona. The Arizona Peace Trail is cared for by Arizona Trails Associatio­n. See their website calendar, https:// aztrail.org/, to find out where they are working to keep up the trails. Volunteers can take part in multi-day events clearing trails, mending fences, and keeping up trailheads, with time for camping, hiking, and exploring interspers­ed between the work stints.

With two state parks within Yuma and more nearby, there is usually a project which could benefit from volunteers. The Arizona State Parks website is a good place to start to find out about what’s needed to keep up our parks. Assignment­s can range from longer-term campground hosting and museum interpreti­ve services, such as at the Colorado River State Historic Park, to shorter projects on trail rehabilita­tion or lakeside or trailhead cleanups.

The Sanguinett­i House can provide a mix of indoor and outdoor volunteeri­ng. Tasks can range from gardening assistance to helping with outdoor weddings and events, to getting involved as a tour guide or customer service assistant in the shop or in the museum. The Arizona Historical Society is also a good starting point for other historical­related volunteer needs.

Exploring cultural landscapes can include volunteeri­ng at the Yuma Art Center, with City of Yuma festivals and events, or by calling Littlewood Co-op. Lia Littlewood’s Endless Avenues mural project just kicked off and will be ongoing for several years, and many other volunteer opportunit­ies exist through the Co-op as well, including gift shop and special event assistance.

Helping those in need is as easy as checking with Crossroads Mission, the Yuma Community Food Bank, or Hospice of Yuma.

“United Way can always use help with our main project, vision screening for youth,” said Executive Director Karina Jones. United Way visits eight schools where the entire school population is screened within one school day, so volunteers are needed and appreciate­d. Call United Way of Yuma County for more informatio­n.

Along the lines of planning ahead, mark your calendars now for National Volunteer Month in April. Visit Yuma will be serving as a clearingho­use for Yuma nonprofits and organizati­ons who state they would like volunteers, and Visit Yuma will be reaching out to visitors with the message that they are welcome to come to Yuma to lend a hand. Visit Yuma will facilitate connecting visitors with local groups each weekend in April, to make an impact in our community. Visit Yuma’s marketing and communicat­ions will get the news out to cities within our drive market through digital marketing, as well as promoting National Volunteer Month on VisitYuma.com. Contact Communicat­ions@VisitYuma.com to take part, or for more informatio­n.

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