Penn Slammer IV

The angler on your list will love receiving an improved Penn Slammer IV spinning reel. The redesigned drag system delivers smooth stopping power. All-brass CNC gear technology, an 8+1 stainless-steel bearing system, and a hydrophobic line roller bearing make the durable workhorse reel. $260 to $380; pennfishing.com

CHOPPO

The Berkley Choppo prop bait makes a great stocking stuffer. This surface lure has a minnow-shaped body that resists rolling as the prop tail churns up a gurgling wake on retrieve. It has stainless-steel hooks and hardware, and a shaft from the tie eye to the tail hook. It’s available in three sizes: 31/2, 41/4 and 43/4 inches, weighing 1/2 ounce, 3/4 ounce and 1 ounce, respectively. $10.99; berkley-fishing.com

GILLY

Berkley’s new Power Bait impregnated softplastic lure has a spectacular swimming action when properly rigged with a Texas Rig worm hook, making it ideal for the freshwater angler on your holiday gift list. Swim it and twitch it like a dying minnow. Rigged weedless, you can skitter the Gilly beneath limbs and docks where big bass hide. It comes in 31/2-, 41/4- and 5-inch baits in 12 fishy colors. $6.49 per two-pack; berkley-fishing.com