Tom, Gi & pals’ Under Armour opening!
Tom Brady and Gisele Bundchen, brand ambassadors for Under Armour, threw open the doors of the sportswear company’s new 19,000-square-foot Boston Brand House at the Prudential Center last night, along with a posse of jocks including PGA star — and Brady pal — Jordan Spieth.
“My first impression is that it is pretty amazing,” Brady told the Herald. “There’s a lot of different things for a lot of different people — kids all the way to grownups. There’s so much cool gear — I can’t wait to walk around the store and see it all.”
Brady, of course, famously signed a 2010 endorsement deal with Under Armour that gave him shares in the company — an arrangement that has paid off handsomely for the handsome QB. In 2014 Tom put in a word for his wife with company CEO Kevin Plank and Gisele came onboard as the Women’s Ambassador, a contract worth a reported $5 million a year for the world’s richest supermodel.
“But you know, Kevin is so smart. Kevin is a great leader for the company,” Brady said. “I would encourage anybody to approach her, because she’s so good at what she does.”
The Patriots main man arrived at the event wearing a lightweight navy blue jacket from Under Armour’s new American sportswear line, and he and Gisele took a quick look around the store, which is a sort of shrine to the city’s Power Couple. A giant orange wall with the number 199 — Brady’s position in the 2000 draft — greets customers as they arrive. A mural featuring Gisele kickboxing hangs over the women’s section and giant video screens show 12 in action.
“It’s very surreal,” Brady said. “I still think of myself as a kid trying to make it. To think that kids are going to be here and come in and see it ... kids need to be inspired, and they need to know whatever they set their minds to, they can achieve. My parents always encouraged that.”
In addition to the BradyBundch, Tom’s teammates Eric Rowe and Cyrus Jones, Sox catcher Ryan Hanigan and the aforementioned Spieth, who signed a 10-year endorsement deal with Under Armour in 2015, also stopped by to check out the new digs.
“I root for him. I love the sport of golf. ... He’s off to a great start in his career,” Tom said of Spieth, adding that his own game has gone to hell since he became a dad.
“Once I had kids, my golf game went from decent to very poor. I don’t have the time to play and living here, the winters here aren’t conducive to golf,” he said. “Maybe one day I’ll be decent again.”
File Under: A Night For Shining Armour.