Dunkin' is on the go at new Quincy restaurant
Dedicated mobile order lines instore and at the drive-thru are part of Dunkin’ Donuts’ new next-generation restaurant in Quincy that’s designed specifically for “on-the-go” consumers buying coffee or other beverages.
Customers who place advance orders using Dunkin’s DD Perks mobile app can bypass the regular ordering line inside the store in favor of a dedicated pickup area and avoid the drive-thru ordering lane outside for quicker service.
Dunkin’ unveiled the new prototype yesterday — a newly constructed store at 588 Washington St. owned by franchisees Victor and Octavio Carvalho.
“One of the biggest pieces for bringing Dunkin’ into the future is designing a store for the beverage on-the-go consumer, and we believe that we’ve done that,” said Chris Fuqua, Dunkin’s senior vice president of operations strategy and supply chain.
A digital status board inside the store alerts customers by name when their mobile orders are ready.
The new concept store is the third Dunkin’ location that has dropped “Donuts” from the outside sign as part of a test. It’s designed with a more open layout and natural light.
Doughnuts and other bakery items are located in a front-counter glass bakery case instead of behind the workers. A “grab-and-go” kiosk at the center of the store holds bottled beverages and snacks including fresh fruit, Yoplait yogurt and beef jerky.
A new tap system — similar to bar beer taps — dispenses cold beverages, including coffee, iced teas and nitro-infused cold brew, at 38 degrees for more consistent products.
Dunkin’ teamed with Life Is Good to give store workers a new look, too. The Boston brand designed new uniforms — T-shirts with the phrases “Fueled by Positive Energy,” “Drink Coffee, Be Awesome” and “Start Me Up,” along with baseball hats and visors.
Dunkin’ plans up to 50 of the new prototype stores by year’s end.