Suit: Ben & Jerry’s not green-friendly

Boston Herald - - BIZ SMART -

SOUTH BURLING­TON, Vt. — A con­sumer ad­vo­cacy group has filed a law­suit against Ben & Jerry’s al­leg­ing the ice cream com­pany mis­leads con­sumers about its en­vi­ron­men­tal prac­tices.

Ver­mont Pub­lic Ra­dio re­ports a law­suit filed in Su­pe­rior Court of the Dis­trict of Columbia by the Or­ganic Con­sumers As­so­ci­a­tion claims Unilever, the par­ent com­pany of Ben & Jerry’s, used ad­ver­tis­ing to cre­ate the false per­cep­tion that the ice cream com­pany “is com­mit­ted to a clean en­vi­ron­ment and high an­i­mal wel­fare stan­dards.”

The non­profit says most of the milk used in Ben & Jerry’s ice cream doesn’t meet its stan­dards for an­i­mal care and la­bor prac­tices. They also claim that farms sup­ply­ing the com­pany are pol­lut­ing Lake Cham­plain and Lake Carmi.

A Ben & Jerry’s spokes­woman says the com­pany does not com­ment on law­suits.

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